November 2025

A believable animated character is rarely moved directly; instead, an invisible machine of joints, math, and controls does the work. A typical game hero might use 80–140 bones, four skin weights per vertex, and must update at 60 fps without breaking elbow volumes or foot contact. If you’re wondering “What is character rigging,” here’s the

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From Saul Bass’s mid-century title sequences to today’s 6–15 second social ads, moving words have become a primary storytelling tool. Timed to frames at 24–60 fps, letters can slide, scale, and snap to beats, carrying meaning even when audio is muted. If you’re asking, “What is kinetic typography?” here’s the short answer: it’s the deliberate

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In the same week a Los Angeles studio offers a staff motion graphics designer $92,000 plus bonus, a New York freelancer books a three-week campaign at $800/day and clears roughly the same without benefits. The money is real, the variance is wider than newcomers expect, and the levers that move pay are more mechanical than

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A 30-second product explainer built with kinetic typography can be produced in 3–7 days by a two-person team; a 90-second character-led spot often takes 6–10 weeks and involves modeling, rigging, and hours of rendering per shot. Those time-and-effort deltas sit at the heart of the Motion graphics vs animation decision. If you’re choosing between the

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