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  • What Is Character Rigging? A Beginner’s Guide for Animators

    What Is Character Rigging? A Beginner’s Guide for Animators

    A believable animated character is rarely moved directly; instead, an invisible machine of joints, math, and controls does the work. A typical game hero might use 80–140 bones, four skin weights per vertex, and must update at 60 fps without breaking elbow volumes or foot contact. If you’re wondering “What is character rigging,” here’s the

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  • What Is Kinetic Typography? Definition, Examples, and Uses

    What Is Kinetic Typography? Definition, Examples, and Uses

    From Saul Bass’s mid-century title sequences to today’s 6–15 second social ads, moving words have become a primary storytelling tool. Timed to frames at 24–60 fps, letters can slide, scale, and snap to beats, carrying meaning even when audio is muted. If you’re asking, “What is kinetic typography?” here’s the short answer: it’s the deliberate

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  • Motion Graphics Designer Salary: What to Expect

    Motion Graphics Designer Salary: What to Expect

    In the same week a Los Angeles studio offers a staff motion graphics designer $92,000 plus bonus, a New York freelancer books a three-week campaign at $800/day and clears roughly the same without benefits. The money is real, the variance is wider than newcomers expect, and the levers that move pay are more mechanical than

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  • Motion Graphics vs Animation: Key Differences, Uses, and Tips

    Motion Graphics vs Animation: Key Differences, Uses, and Tips

    A 30-second product explainer built with kinetic typography can be produced in 3–7 days by a two-person team; a 90-second character-led spot often takes 6–10 weeks and involves modeling, rigging, and hours of rendering per shot. Those time-and-effort deltas sit at the heart of the Motion graphics vs animation decision. If you’re choosing between the

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  • Graphic Design Education Requirements

    Graphic Design Education Requirements

    Graphic Design Education Requirements: Stop Asking About Degrees, Start Talking About Value I always get the same question. It doesn’t matter if I’m speaking at a conference or just talking to a junior designer in my office. “Do I really need a four-year degree in graphic design?” The short answer is no. The long answer

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